Mobile Marketing The Right Way
Mobile marketing is not for companies that want to build a database of customers just to blast out too many messages. The mobile phone is a very personal device and the last thing anyone wants is a spam machine, which is a sure way to lose subscribers / customers.
You need to use mobile marketing as a tool to keep and treat your special customers in a special way. Use it as an exclusive VIP membership and only send out specials and reward your club members with offers not available to anyone else or through your other forms of marketing / advertising.
The last thing you should do is send out daily messages unless you build a separate VIP list with different keywords providing a different group of club members each day. This of course does not apply to communication clubs. Thought for the day, prayer request, emergency alerts etc.
The great part about text marketing is the subscribers are opted in, they have chosen to receive the messages so with that said make it a good experience for them and they will happily recommend others to join your VIP club in return helping you build your brand and maintain loyal customers.
Here are some examples that demonstrate how our text messaging tools get the results you need:
- Retail stores send coupons via text message that can be tracked by their POS systems
- Bars, restaurants, and nightclubs deliver time sensitive promotional offers
- Newspapers leverage existing content to increase advertising inventory and revenue
- Businesses communicate updated schedules and announcements to employees
- Financial data is being customized and delivered in real-time
- Mobile voting programs are incorporated into sponsorship programs
- Text-to-win programs distribute redemption codes to be used at web sites or physical locations
- Event marketers collect demographic information on-premise with opt-in programs
- Tradeshows drive traffic to specific keynote events, demonstrations, or booths
These are only samples of the many innovative ways in which our provider platform can support, enliven, and expand your marketing campaigns.
